Services Details
- Home
- Paid Advertising
Project Timeline
Stop Guessing. Start Growing With
Data-Driven Paid Ads.
Services
Ready To Run Ads That Actually Convert?
Frequently asked Questions
We recommend a minimum ad spend of ETB 5,000/month for meaningful results on the Starter package, up to ETB 25,000+/month for the Growth and Premium packages. Ad spend is separate from our management fee. We'll recommend the right budget based on your goals during the discovery session
Paid advertising is the fastest digital marketing channel. You can start seeing leads and website
traffic within the first week of a campaign launching. Full optimization typically takes 4-6 weeks.
You pay Meta and Google directly for your ad spend. We charge a separate management fee for building, running, and optimizing your campaigns. This keeps everything transparent.
We primarily run ads on Meta (Facebook and Instagram) and Google (Search and Display). For some clients, we also run TikTok ads depending on their target audience.
Yes. We can run ads that direct to a landing page, your Facebook page, WhatsApp, or Instagram profile. However, a dedicated landing page always converts better, and we recommend having one.
Paid Advertising
Paid advertising is the fastest way to put your business in front of the right people at the right time. But without the right strategy, it’s just burning money. At Lidet Digital, we build and manage paid advertising campaigns on Meta and Google that are laser-focused on one outcome delivering real leads and sales for your Ethiopian business.
Why Smart Ethiopian Businesses Invest In Paid Advertising
01. Immediate Visibility
Unlike SEO which takes months, paid ads put your business in front of your target audience immediately. From day one your brand is visible to the people most likely to buy.
02. Precise Targeting
We target your ideal customer by location, age, interests, behavior, and buying intent. In Addis Ababa’s competitive market, precision targeting is the difference between wasted budget and real ROI.
03. Measurable ROI
Every birr you spend is tracked. We report transparently on cost per lead, cost per click, conversion rates, and return on ad spend so you always know exactly what your investment is delivering.
04. Scalable Growth
When a campaign works, we scale it. When it doesn’t, we fix it fast. Our continuous optimization approach ensures your ad budget always works as hard as possible.
05. Retargeting
Most people don’t buy the first time they see your business. We set up retargeting campaigns that bring warm audiences back and convert them into customers.
- Testimonial
Loved By Thinkers
Don’t take our word for it. Here’s what businesses we’ve worked with
have to say about working with Lidet Digital.
